Waze Versus Google Maps

Readers of this site know how fond I am of Waze.  A very popular competitor to Waze is Google Maps.  Ironically Google is not only the owner of Google Maps but they also own Waze thanks to a large purchase completed in 2013.  The $1.3 billion purchase made a small bunch of employees millionaires overnight at the Israeli company. On the surface, you might wonder why Google would invest over $1 billion on a product that is so similar to one they already have.  Both applications are in the GPS category, gives driving directions and has some traffic abilities built-in. … Read more…